The challenge
Finding a permanent quant specialist, managing a population of contractors and bringing expert consultants into a client team each call for different expertise.
Quantum Intelligence Partners offers all three to organisations working in global capital markets.
The business needed an identity that reflected its specialist knowledge and relationship-led approach, while helping buyers understand what Recruitment, Managed Services and Staff Augmentation each deliver. Its website also needed to speak credibly to investment banks, asset managers, hedge funds and other audiences who know this market well.
The solution
We started with a discovery session with the founder, exploring the business’s ambitions, the people it wanted to reach and how the three services fit together.
The creative detail was already there: three distinct ways of finding, managing and deploying specialist expertise, all rooted in capital markets knowledge.
That relationship helped inform the logo and visual identity. For the words, we gave each service a clear explanation of its own, then connected them through a proposition that captured the common purpose: ‘The right people, with the right expertise, when you need them.’ We also developed the brand story and tone of voice, drawing on the firm’s domain expertise and personal approach.
The same thinking carried into the information architecture, design and copy of the WordPress website, which we built to introduce the business and make its services easy to explore.
The results
Quantum Intelligence Partners now has a brand identity and WordPress website shaped by the way its business works.
Recruitment, Managed Services and Staff Augmentation each have a distinct explanation, held together by one visual identity and brand story.
The finished work gives the company a consistent foundation for communicating its specialist offer to prospective clients and candidates, with messaging that can also support future business development and marketing.
Other successes
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