The challenge
Jacksons Fencing needed a campaign that would invigorate its branding and cement its position as a market leader.
Our job was to define what makes Jacksons so special, and capture and convey that special-ness to set Jacksons Fencing’s apart from the competition.
The solution
By harking back to the family business’ 70-year-old traditions, we conjured up a campaign that highlighted the heritage, passion and quality that goes into the creation, installation and maintenance of Jacksons Fencing’s products.
These virtues were conveyed to key targeted audiences including architects, specifiers and landscapers via a communication, marketing and messaging strategy. Additionally, the company’s one-of-a-kind 25-year guarantee was highlighted to strengthen Jackson’s USP.
To drive home the craftsmanship that goes into Jackson’s products, key members of staff were put front and centre of a ‘hero’ campaign. Their stories were told through a communication and PR platform and dedicated landing page, as well as through blog posts and educational content which positioned Jacksons as a leading authority on all things fencing and security.
Through the power of print, online advertising, video and social media, our heroes’ passion and dedication to their trade shone through to a wide audience.
The results
Our work with James By focusing on the enduring high quality of its staff and products, The Think Tank refreshed Jacksons Fencing’s image as a superior solutions provider within the industry.
Our integrated, brand, vertical and tactical campaigns raised web traffic by 20% year-on-year, and inbound leads went up by 34%. Programmatic advertising led to over 18 million impressions and 37,500 clicks.
Post-campaign research suggested Jacksons Fencing’s brand awareness received a boost of 17.6% , and on top of that the campaign captured high volumes of data to leverage for future growth.
Jacksons Fencing’s may be the experts when it comes to perimeter security, but it’s The Think Tank who’ll help you secure you secure results in brand awareness and lead generation. Get in touch.
Get in touch
