Five awards, three campaigns and one very good night. We went into the UK Agency Awards with 11 nominations across work for five clients and came home with five awards for three campaigns. It was, by any measure, a great night.
We won four gold awards and one silver: Best Marketing Campaign, Best New Business Campaign and the Campaign Effectiveness Award for Acron Aviation; Best PR Campaign for Milwaukee EMEA; and silver for Best Integrated Campaign for Payapps, an Autodesk Company. For us, the breadth of that recognition matters. It spans marketing, GTM, PR, campaign effectiveness and integrated thinking, reflecting the range of B2B challenges our teams help clients solve.
The award-winning campaigns
| Award | Category | Client | Campaign |
| Gold | Best Marketing Campaign large | Acron Aviation | Innovating for Safer Skies |
| Gold | Best New Business Campaign large | Acron Aviation | Innovating for Safer Skies |
| Gold | Campaign Effectiveness Award large | Acron Aviation | Innovating for Safer Skies |
| Gold | Best PR Campaign large | Milwaukee EMEA | Power to Protect |
| Silver | Best Integrated Campaign large | Payapps, an Autodesk Company | Enough Sheeet |
Three wins for Acron Aviation
Our ‘Innovating for Safer Skies’ campaign for Acron Aviation won Best Marketing Campaign, Best New Business Campaign and the Campaign Effectiveness Award.
We started working on the campaign at a pivotal moment for Acron Aviation. Following the divestment of L3Harris’ Commercial Aviation Solutions business, the new brand needed to enter the global market under a new name without losing the trust and recognition built over many years.
We developed a two-phase go-to-market campaign around evolution, continuity and opportunity. Strategic messaging and brand development were joined by targeted LinkedIn advertising, account-based advertising, PR and direct mail. The campaign delivered more than 20 million impressions and over half a million clicks, helping Acron Aviation build momentum for the new brand from day one.
Winning across marketing, GTM and effectiveness is a particularly satisfying combination for the team. It recognises both the thinking behind the campaign and what the work achieved for Acron Aviation.
Best PR Campaign for Milwaukee EMEA
Our ‘Power to Protect’ programme for Milwaukee EMEA won Best PR Campaign. The three-year programme was designed to strengthen the brand’s position as a problem-solving partner for the construction sector, connecting its expertise with the industry’s priorities around safety, sustainability and productivity.
Original research, a central content hub, thought leadership, media relations and a replicable press office model gave the campaign substance and reach across Europe. Together, that work generated 410 press mentions and an audience reach of 11.5 million, with 100% earned coverage.
We are proud of those figures, but also of the longer-term change behind them: a consistent PR platform that local markets can use, build on and invest in.
Silver for Payapps’ integrated campaign
Our ‘Enough Sheeet’ campaign for Payapps, an Autodesk Company, took silver for Best Integrated Campaign. The brief tackled a stubborn B2B challenge: persuading construction finance decision-makers to move away from spreadsheet-heavy payment processes.
We built the campaign around a deliberately irreverent creative idea that gave the problem an edge, while precision account-based marketing helped it reach the people who could act on it. The combination generated strong engagement from a hard-to-reach audience and a scalable pipeline of qualified leads.
The silver is welcome recognition for a campaign that brought distinctive creative and disciplined targeting together without sanding off the personality that made the work effective.
Built together
Awards nights put a spotlight on the finished work. Behind each of these campaigns sit months of conversations, challenge, specialist craft and careful decisions. None of them would exist without clients prepared to share their ambitions, trust the process and back ideas with character.
So, thank you to the teams at Acron Aviation, Milwaukee EMEA and Payapps, and to every Thinker who contributed across strategy, client services, creative, content, PR and digital media. These awards belong to all of you.
Congratulations, too, to all the winners and finalists. We enjoyed the company, the competition and, yes, the celebration. It was a great night for the team and a very good reminder of what strong client-agency partnerships can produce.
