Share
Episode 1 - Harnessing the power of authenticity in marketing
22/06/23 - 42:5022/06/23 - 42:50
Harnessing the power of authenticity in marketing
Robin Cordy : Managing Director - NBS
Welcome to the very first episode of Born to B2B. Robin Cordy, Managing Director at NBS, an integrated digital construction platform, chats to us about navigating the digital marketing realm, the transformation of NBS into a SaaS platform and the importance of authenticity in business.
Listen on your favourite platform…
Share
Synopsis
In the very first episode of Born to B2B we’re joined by Robin Cordy, Managing Director at NBS and a digital marketing leader, to talk about the importance of authenticity in marketing.
Robin’s journey has been marked by his ability to adapt and thrive in the digital realm, having led NBS’s transition from a tech information provider to an integrated SaaS platform. Robin shares his unique perspective on various topics, including his admiration for Patagonia’s purpose-driven approach and the transformational powers of AI.
Robin’s insights make this a must-listen for anyone interested in digital marketing and business strategy – be sure to tune in.
Don’t forget to like and subscribe so you’ll never miss a future episode!
Back to podcasts
Next episode
Episode #2 - Adapting to thrive in B2B
04/07/23 - 34:00
Adapting to thrive in B2B
Helen Badger : Director of Product Marketing - IRIS Software Group
Helen and Liam discuss her varied career in B2B, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.
Read more
Don’t miss our next episode
