The Think Tank has won Best PR Campaign at the UK Agency Awards for our Global Retail Voices campaign with Asendia.
This recognises a campaign that, according to the judges, combined strategic insight, creativity and flawless execution.
Global Retail Voices: A campaign that delivered on every front
We had three objectives: raise awareness for Asendia, a cross-border ecommerce logistics provider, generate high-quality leads and cement its position as a leading authority in e-commerce.
At the heart of Global Retail Voices were 50 industry luminaries, people we’d identified through a robust methodology, who are shaping the future of retail. By placing these individuals centre stage, we positioned Asendia at the heart of the retail conversation.
Results that speak for themselves:
- 5.9+ million impressions across seven regions
- 22,324 clicks driving targeted traffic
- 2,117 eBook downloads from key decision-makers
- 75% of LinkedIn impressions reaching C-suite executives
- 33% growth in LinkedIn followers (26,739 → 35,702)
What the judges said
The campaign impressed the judges with its strategic clarity and measurable impact:
“This campaign stood out for its clarity and strategic depth. The results speak for themselves, with impressive performance across all key metrics. We appreciated the transparency in the budget breakdown, the clear articulation of challenges, and how effectively they were overcome. A polished, high-performing campaign delivered by a team that clearly knows their craft.”
Team recognition
“Winning Best PR Campaign at the UK Agency Awards is fantastic recognition for the entire team,” said Liam Bateman, Managing Director at The Think Tank.
“This integrated campaign shows how strategic communications can drive real business impact when insight is combined with creativity and backed up with flawless execution. Asendia trusted us to elevate its voice in a crowded marketplace, and seeing that translate into industry recognition and tangible results makes this win even more meaningful. It’s been a brilliant collaboration.”
Building on success
This victory reinforces our track record of delivering campaigns that don’t just win awards, they drive measurable business growth. Running across multiple markets and channels, Global Retail Voices proves integrated B2B marketing works when strategy, creativity and execution come together.
Our 13-year partnership with Asendia continues to thrive, and campaigns like this show why long-term collaboration delivers the strongest results.
Discover the full story behind Global Retail Voices and see how we helped Asendia lead the conversation in global e-commerce. Read the full case study here.
