Asendia

Establishing e-commerce leadership in uncertain times

As a leader in cross-border e-commerce solutions, our long-term partner Asendia is always looking to stay at the forefront of the e-commerce conversation with fresh, timely insights. With the Beyond Borders campaign, Asendia set out to present a deep understanding of retailers and establish itself as a trusted authority in the sector.

Asendia turned to us to cut through the noise of a crowded e-commerce market and reinforce its authority during a period of tariff uncertainty.

The challenge

Cross-border e-commerce is a complex and fast-changing landscape, and retailers need clarity on the challenges and opportunities of expanding internationally. Asendia was perfectly placed to provide it.

The challenge was clear: create a campaign that educated and engaged a global audience while positioning Asendia as a trusted voice in cross-border e-commerce. The research and insights needed to be timely, relevant, and impactful, especially as trade policies added new layers of complexity.

The solution

To establish a trusted voice, we surveyed 1,000 global e-commerce retailers across ten key markets to uncover the challenges, priorities and opportunities shaping cross-border growth.

Our analysis revealed not just global trends but also regional differences, highlighting market-specific barriers and opportunities for expansion and giving Asendia a nuanced understanding of the global landscape.

We distilled these insights into an 18-page whitepaper that positioned Asendia as the leading voice on cross-border challenges, providing actionable guidance for retailers around the world.

The campaign was amplified across multiple channels:

  • Digital: LinkedIn Thought Leader Ads, display ads, targeted lead-gen in US and APAC
  • Media relations: press coverage secured globally in retail media 
  • Content: email and blog posts
  • Design: visually engaging whitepaper pulling out key stats and trends

Every element was designed for clarity, impact and ease of engagement, while keeping messaging relevant even as tariffs shifted.

We later extended the campaign with translated assets for local audiences, and launched additional lead-gen activity in the US and APAC to maximise reach and engagement.

The results

The campaign reached over 6.5 million people worldwide, proving the appetite for credible insights in uncertain times. It generated 217 whitepaper downloads and 6,805 clicks, a strong engagement that reinforced Asendia’s status as a trusted thought leader.

Localised content played a starring role. Translated assets in Spain, Italy and Germany boosted click-through rates and dwell time, underlining the value of tailored messaging in cross-border markets.

On social media, 80 new LinkedIn followers joined the conversation — modest in number, but crucially from decision-makers in Asendia’s target audience. PR added extra weight, with 16 pieces of coverage amplifying the whitepaper’s reach.

6.5 m
impressions
239
downloads
6805
clicks
16
pieces of PR coverage
4.84 m
audience
83.8 k
views of press coverage
80
new LinkedIn followers

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