The challenge
Companies are investing millions to bring employees back to the office with artisan coffee, ping-pong tables and picture-perfect breakout spaces. Yet, despite the perks, maintaining focus remains a challenge for employees.
Oscar Acoustics recognised that noise quietly undermines productivity. The real challenge was convincing decision-makers that good acoustic design is not a technical afterthought but a business-critical investment.
To succeed, Oscar Acoustics needed to engage three distinct audiences: architects, facilities managers and HR professionals. The science also had to be communicated in plain business English.
The solution
We began with research, polling 2,000 UK office workers and hosting a roundtable at Oscar Acoustics’ Innovation Centre, chaired by The RIBA Journal, with leading HR professionals, architectural office design experts and a neuroleadership coach.
The results were striking. More than half of employees reported that their offices were too noisy, which made it difficult for them to concentrate, and a third were irritated by the noise levels.
71% of employees with dyspraxia identified noise as a significant barrier to effective work, demonstrating that acoustic comfort is an inclusion issue.
From there, we built a narrative: enhanced acoustic environments boost productivity, enable inclusivity and underpin successful return-to-office strategies. This formed the backbone of an integrated campaign centred on the flagship whitepaper Shaping Future-Ready Workspaces, amplified through PR, targeted LinkedIn activity, and tailored email workflows. Oscar Acoustics’ internal marketing team handled large scale paid media engagements.
The results
The campaign delivered measurable impact:
Lead generation that struck a chord
- 151 total leads
- 88 sales-qualified leads
Media coverage that resonated
- 45 articles across architectural, FM, HR and news media
- 4.68 million estimated audience reach
- Coverage in key publications, including RIBA Journal, Building Design and Construction News
- Reached 93 of the top 100 UK architectural practices
Digital performance that amplified success
- 514,197 LinkedIn impressions
- 2,859 clicks and 296 reactions
- 17% email open rate (exceeding 12.5% benchmark) and ¼ of existing database (25%) open rate.
- 2% click-through rate, 12.48% click-to-open rate
The real achievement was that Oscar Acoustics became the trusted authority on workplace acoustics. The campaign proves a simple truth: combine solid research with smart strategy and you do not just make noise, you make music.
“The Think Tank’s partnership has been invaluable in elevating Oscar Acoustics’ industry position. What impressed me most was their efficiency in building credible insights that resonated across the sector. They understood our vision and delivered strategic thinking that positioned us at the forefront of workplace innovation conversations.”
Ben Hancock
Managing Director
Oscar Acoustics
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