We’re thrilled to announce that The Think Tank has been shortlisted for two awards at the UK Digital Excellence Awards 2026, with both nominations in the Standout Integrated B2B Campaign of the Year category.
Our work with Amadeus on the ‘Save Yourself the Search’ brand campaign and ‘Innovating for Safer Skies’ our global rebrand and go-to-market strategy for Acron Aviation, have both been recognised by the judges. It’s a strong testament to our integrated approach to B2B marketing and the outstanding results we’ve delivered for our clients.
The shortlisted campaigns
Amadeus – Save Yourself the Search
Our targeted brand campaign for Amadeus set out to build mental market share across three distinct B2B segments: travel sellers, hospitality and corporations. Each audience received tailored messaging designed to cut through in busy professional feeds, combining LinkedIn advertising with strategic trade media placement.
The multi-format approach we developed included static images, dynamic animations and thought leadership content, all optimised in real-time based on performance data. We reached over 47,000 decision-makers and achieved engagement rates three times above industry benchmarks, successfully building brand recall across all target segments.
Read the full Amadeus case study
Acron Aviation – Global rebrand and go-to-market
When L3Harris became Acron Aviation, we delivered a complex global rebrand that maintained business continuity whilst building excitement for the new brand. We crafted a compelling brand proposition and messaging framework that would establish continuity and trust whilst positioning Acron Aviation as an innovative market leader focused on the future.
Our two-phase teaser and launch approach combined direct mail, digital advertising, PR and email marketing to achieve 90% brand awareness, generate over £120m in pipeline and deliver 3,450 SQLs. Acron Aviation’s Head of Marketing said ‘Partnering with The Think Tank was the first great decision we made in relation to launching our new company brand.’
Read the full Acron Aviation case study
What’s next
The UK Digital Excellence Awards recognise the agencies and brands leading the way in digital marketing. Covering everything from SEO and data-driven campaigns to UX and creative work, the awards spotlight those delivering standout results in the digital space. The awards ceremony takes place on 23rd April, where we’ll discover if our integrated campaigns take home the trophy.
Whatever the outcome, we’re incredibly proud of the work our team has delivered and grateful to our clients for their continued trust and collaboration.
Watch this space for updates.
