Elecosoft is an AIM-listed company which offers software for all stages of construction from design and build through to building maintenance.

Elecosoft tasked The Think Tank with raising the profile of the business and positioning it as a market-leading software provider in the construction sector. While construction is worth over £100bn to the UK’s economy, it is better of the pile when it comes to productivity. Digital tools are still underused.

We created a PR strategy to establish brand awareness for Elecosoft identifying key audiences along with macro and micro topics that their experts could comment on, like carrying the conversation around digitisation in the construction sector.

The Think Tank focused on driving visibility through high-quality PR coverage; announcing regular acquisitions and product news made by Elecosoft, backed up with impactful thought leadership.

Over the course of the campaign, we secured 78 pieces of coverage with a reach of 32.1m online reach and 2.13m print circulations. Highlights include Financial Times, The Times, Raconteur, Building, Property Week and Management Today.

Results Summary

78 Articles Published

32.1m online Readership

2.13m print circulation