The Think Tank was approached to develop a direct marketing campaign to promote this award winning accounting software to their current accountancy client base and, in particular, Haines Watts.

Combining a core set of messaging and graphics that was used across all materials, we developed a three stage direct mail communication which included a top level ‘video card’ direct mail piece, a printed direct mail piece, and follow up eshots that all fed back into a microsite where recipients could find out more information about KashFlow. This was combined with a series of roadshows at the various Haines Watts offices around the country.

The campaign provided an engaging communication that took recipients on a journey to demonstrate the benefits to them and their customers, delivering a greater awareness of the product within Haines Watts and an audience who are now product ambassadors.