After a winning start to 2023, more awards could be in the pipeline for The Think Tank. Our work with BSI has been shortlisted for two prizes at the European Content Awards next month!
The work in question, ‘Promoting Standards’, was an integrated campaign that we conducted for the UK’s national standards body. Polling, testing and optimisation were used to explore how SMEs engage with standards and BSI, with the findings used to inform later content productions.
The campaign smashed through KPI expectations, creating over 12.5 million impressions, with 50,000 clicks and 65,000 page views. Those mighty fine returns have now caught the attention of the powers that be at the European Content Awards, who’ve put us up for B2B Content Campaign of the Year and Integrated Content Campaign of the Year.
We’ll be crossing our fingers and toes come the big reveal on February 21st!
In the meantime, if you fancy working with a multi-award nominated, multi-award winning B2B marketing and PR agency, get in touch.