The Think Tank has been appointed by BauWatch to manage the company’s UK PR as it expands into Europe.
If you haven’t already seen it in PR Week, read it here first: We’ve been chosen by site security specialist BauWatch to take care of the company’s PR. We’ll be helping BauWatch raise its profile in the UK as it expands its activities across Europe.
Who is BauWatch?
BauWatch helps keep sites safe and is Europe’s leading temporary CCTV tower installer. It provides state-of-the-art outdoor surveillance systems which can be used for all kinds of sites such as construction, infrastructure, real estate, renewable energy and long-term vacant properties.
Having established its reputation over 15 years in Germany and the Netherlands, BauWatch opened its UK office in 2021 following its acquisition by Haniel.
With thousands of active systems monitored by a highly-trained team around the clock, BauWatch deters more criminals from construction sites than anyone else across Europe, resulting in over 1700 arrests for theft and more than 98,000 evictions since launch in the UK alone.
PR designed for global growth
We’ll be working hard to raise awareness of BauWatch’s expertise and impressive credentials, so keep your eyes peeled for BauWatch’s AI-backed CCTV solutions and supporting smart tech in all your favourite publications.
Jo Wilmot, The Think Tank’s PR Director, said of the appointment: “Construction site theft costs UK construction millions of pounds per year. Its services are in high demand as the economy stutters and crime increases.”
“That said, it’s always hard demonstrating the impact of nothing happening. That’s why we’ve devised an exciting PR framework, underpinned by a robust strategy with plenty of tactical elements, including newsjacking and thought leadership. A best practice operator, with a strong ESG, our activity will also focus on BauWatch’s numerous charitable and purpose-driven activities.”
Alex Fenwick, Head of Performance Marketing at BauWatch said: “We’re on a dramatic growth trajectory, and to sustain this, BauWatch needs to boost our visibility.”
“We knew we wanted to work with industry specialists who were ambitious, creative and understood us as a business. During the pitch process, The Think Tank really impressed us, and we’re eagerly anticipating the impact that they’ll create for us.“
Watch this space for all the latest BauWatch developments – and lots more client wins, too.
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