The release of The UK Agency Awards shortlists has given everyone at The Think Tank plenty of reasons to be cheerful – five to be precise.
With five campaigns nominated across three different categories, and one category yet to be announced, we’re all feeling very chipper indeed.
The Asendia Industries Campaign has been shortlisted for the Best Marketing Campaign and Campaign Effectiveness awards.
It is joined in those categories by the IRIS Time To Grow work, which has also been given the nod for the Best New Business Campaign.
Following triumph at 2022’s Global Agency Awards where it won Best Marketing Campaign, we’re hoping the Asendia work can continue its winning streak. Exemplary creative execution underpinned by bulletproof campaign strategy helped Industries generate close to 2 million impressions and 1,000 leads for our client. With results like those, more awards could well be in the offing.
However, we have created some formidable competition for ourselves in the form of IRIS Time To Grow. This impactful brand awareness campaign introduced the world to the IRIS Masters of Time – a gang time-saving superheroes – and generated over 30 million impressions, 120,000 clicks and 97% increased organic traffic.
We’d like to say a massive congratulations to our talented, hardworking clients at Asendia and IRIS, as well as everyone at the agency who worked so hard to bring the campaigns to life. Winners will be announced on Thursday 22nd September. Fingers crossed and best of luck to everyone shortlisted.