MachineMax enlists The Think Tank’s PR team to support global expansion


4th October 2023

The Think Tank has been selected by equipment management platform MachineMax to manage the company’s PR as it expands across the UK and beyond.

On a mission to increase awareness amongst construction site managers, MachineMax has tasked The Think Tank with developing a robust PR strategy that will raise the brand’s profile through earned media.

Following a competitive pitch process involving multiple agencies, The Think Tank emerged as the preferred choice. Our impressive track record in serving clients within the construction sector likely influenced the selection.

This appointment comes shortly after welcoming Bauwatch to our client roster, marking yet another success in our agency’s new business ventures.

Who is MachineMax?

With a global presence and diverse customer base across a range of sectors – construction and mining, to name a few – MachineMax offers an equipment management platform and universal telematics sensors designed for off-highway fleets.

MachineMax provides customers with data that unveils patterns linked to operational inefficiencies such as idle durations, fuel usage, emissions and operating hours. This optimises project productivity, efficiency, sustainability and overall profitability.

Construction site managers are continuing to realise MachineMax’s potential. A PR push at this stage is vital to keep up the momentum, says Amy Law, Head of Marketing and Sales at MachineMax says:

“Our growth means we need to amp-up the visibility of MachineMax. Central to this goal is building our earned media profile.

We needed an agency with industry expertise backed up by ambition, creative prowess, and importantly, an understanding of our business intricacies. Throughout the pitching process, The Think Tank stood out above the competition. We’re excited to see the impact and awareness they can bring to our brand.”

Well-equipped for PR excellence

So keep an eye out: we’ll be working hard to ensure MachineMax’s cutting-edge management platform and telematics tools reach the pages of all the top trade publications.

Commenting on The Think Tank’s appointment, Joanna Wilmot, PR Director said:

“The construction industry wants to enhance efficiency, productivity, and profitability. While the sector is progressively digitising, what sets MachineMax apart is its remarkable ability to seamlessly merge data and consulting.

“The platform’s data collection empowers teams to pinpoint inefficiencies and offer precise insights into the root causes of these challenges, and how to resolve them. To leverage visibility of MachineMax we’ve formulated an engaging PR framework supported by a robust strategy enriched with tactical elements, including newsjacking, thought leadership, and unique data.”

To find out more about our client or to enquire about our B2B Marketing and PR services, get in touch.

    Stay up to date with all our thoughts & news

    More from Thoughts & News