The Think Tank pick up three more nominations for our work with BSI


1st August 2023

The Think Tank’s award-laden year continues with three nominations at the 2023 Global Digital Excellence Awards.

We are delighted to have been recognised in the B2B PPC Campaign of the Year category for our work with the British Standards Institute (BSI). Both our Promoting Standards and Power of Standards campaigns feature on this shortlist.

Additionally, Promoting Standards has also been given the nod for the B2B Integrated Campaign of the Year.

Promoting Standards

Our Promoting Standards campaign set out to raise awareness of the value that standards provide to businesses. We took a sweeping and intricate approach to the challenge, utilising audience research to find the right channels in which to operate as well as the most impactful messaging, imagery and tone of voice.

Besides performing well on the marketing awards circuit, Promoting Standards delivered some excellent results for our client, too. With 12m impressions, 50,000 clicks and 65,000 page views, this effective campaign is a worthy contender in each of the categories in which it sits at the Global Digital Excellence Awards.

The Power of Standards

The Power of Standards was all about helping BSI develop a deeper understanding of its SME audience and their attitudes towards standards. Employing test and learn tactics, we created a suite of free-to-download content and advertising around our client’s focal “gateway” standards.

Crucially, we made sure that campaign effectiveness was monitored in real-time. This allowed us to make ongoing tactical adjustments and provide feedback to BSI leadership so that they could adapt their overall marketing strategy.

With more than 5,000 page views, 2,000 downloads and a conversion rate of 17.6%, the Power of Standards was a resounding success from a marketing perspective. We’re hoping that success continues to translate into trophies when the Global Digital Excellence Awards announces its winners on October, 19th.

Global digital excellence – all in a day’s work

The Global Digital Excellence Awards sets the benchmark for excellence in digital marketing. The organisation’s website states that the awards “recognise and celebrate standout innovation and creativity,” so here at The Think Tank, we are thrilled to have been selected by the judges.

Congratulations to our talented clients at BSI, and to all our gold-standard Thinkers who brought so much skill and devoted so much effort to the nominated campaigns.
Looking for a B2B Marketing and PR agency that can deliver digital excellence for your brand? Look no further.


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