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Episode 6 - Building a competitive edge in B2B marketing
19/10/23 - 39:0019/10/23 - 39:00
Building a competitive edge in B2B marketing
Stuart Devoil : Group Head of Marketing - James Latham
In this episode of the Born to B2B podcast, Liam engages in an illuminating conversation with Stuart Devoil, Group Head of Marketing at industry-leading timber, panels and decorative surfaces experts, James Latham. Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.
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Synopsis
Born to B2B: Adventures in B2B Marketing is back! Introducing a new set of exciting episodes, Liam chats with Stuart Devoil, Group Head of Marketing at James Latham.
With over 30 years of experience in the strategic marketing game, Stuart is a seasoned professional in the field. His role at James Latham sees him steer the ship of a £400 million timber, panels and decorative surfaces distributor with a rich 267-year history – so he knows a thing or two about impactful B2B marketing!
Listen now for a fascinating conversation full of wisdom that all B2B marketers can benefit from.
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