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Episode 1 - Harnessing the power of authenticity in marketing

22/06/23 - 42:50
22/06/23 - 42:50

Harnessing the power of authenticity in marketing

Robin Cordy : Managing Director - NBS

Welcome to the very first episode of Born to B2B. Robin Cordy, Managing Director at NBS, an integrated digital construction platform, chats to us about navigating the digital marketing realm, the transformation of NBS into a SaaS platform and the importance of authenticity in business.

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Synopsis

In the very first episode of Born to B2B we’re joined by Robin Cordy, Managing Director at NBS and a digital marketing leader, to talk about the importance of authenticity in marketing.

Robin’s journey has been marked by his ability to adapt and thrive in the digital realm, having led NBS’s transition from a tech information provider to an integrated SaaS platform. Robin shares his unique perspective on various topics, including his admiration for Patagonia’s purpose-driven approach and the transformational powers of AI.

Robin’s insights make this a must-listen for anyone interested in digital marketing and business strategy – be sure to tune in.
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Episode #2 - Adapting to thrive in B2B

04/07/23 - 34:00

Adapting to thrive in B2B

Helen Badger : Director of Product Marketing - IRIS Software Group

Helen and Liam discuss her varied career in B2B, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.

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