Services
Strategy

Branding

PR & Media Relations

Digital Marketing

Generative Engine Optimisation (GEO)

Account Based Marketing

Marketing Campaigns

Content Marketing

Video & Animation

Website Development

From brand to digital campaigns, PR to content marketing, and everything in between, we provide a complete range of integrated marketing, digital and media relations services to meet your objectives.

With more than 30 years of award-winning B2B brand, marketing, digital and PR campaigns, The Think Tank has the expertise and experience to help your business succeed.
Sectors
Construction

Manufacturing

Financial services

SME

Technology

Professional services

Green economy

Aviation & Logistics

We’ve spent over 30 years working with B2B brands across nearly every sector.

From manufacturing to construction, travel to technology, our team dive deep into our clients’ products, services and audiences to create strategies that meet their needs and achieve their goals.
How we help
Go to market

Change perceptions

Grow revenues

With clients across the UK and around the world we deliver integrated B2B marketing, digital and PR expertise to help you acheive your objectives.

No matter the sector, The Think Tank team has the insight, creativity and tools to enhance your brand, marketing, digital and PR campaigns, taking them to the next level.
Work
About
About us

People

Culture and values

The Think Tank Academy

Awards

Careers

The Think Tank is a marketing, digital and PR agency with more than 30 years of experience, helping our clients reach their goals through branding, design, digital, media relations and content marketing.

Come and find out more about The Think Tank, our team and what makes us tick.
Thoughts & News
Thoughts

News

Resources

Podcast

30-second Insights

B2B marketing, digital and PR, all in one place. From in-depth thoughts and agency news to handy resources, this is where our Thinkers share what’s going on across the industry.

Dive in to discover the ideas, opinions and updates shaping our work, our industry and our clients’ success.
Contact

Share

Episode 10 - Writing copy that connects

15/1/2025 - 40:00

15/1/2025 - 40:00

Writing copy that connects

Paul Smith : Director - The Amber Group

This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.

Share

Synopsis

It’s time for another episode of Born to B2B – and this time, it’s a guide to copywriting!

In the hot seat this week is Paul Smith, an NCTJ-qualified UK journalist, former PR consultant, and a founder and Director of The Amber Group, a leading communications training company.

With over 15 years’ experience teaching business professionals how to write more persuasively, Paul knows all the tricks of the trade – and has a deep understanding of what makes brilliant B2B copy.

He and Liam discuss a wide range of topics, from how AI is transforming copywriting to why the simple rule of ‘show, don’t tell’ could be your secret to storytelling success.

Dive in today – and get ready to take your copy from flat to fantastic.

Back to podcasts

Next episode

Episode #9 - Leveraging the power of ABM

20/11/2024 - 23:00

Leveraging the power of ABM

Ros Rowlatt : Digital Media Director - The Think Tank

On this episode of Born to B2B, Liam dives into the topic on every B2B marketer’s lips: Account-Based Marketing (ABM). This discussion covers all things demand generation, why LinkedIn is the go-to platform for B2B marketers and how brands can leverage targeting tools to reach audiences with precision.

Read more

Don’t miss our next episode