Learn all about the ‘Think You Know Great Service?’ campaign – and see why it’s in contention for two Construction Marketing Awards
Whether it’s content marketing or website-building, digital ads or PR, here at The Think Tank our focus is always on delivering brilliant results for our clients.
That’s why we’re especially proud that our work on the ‘Think You Know Great Service?’ campaign with James Latham has been nominated in two categories at the Construction Marketing Awards: Best Distributor Campaign and Best Mid-Budget Campaign.
Keep on reading to find out why the campaign was such a success.
Building on brilliant service
During winter months, the UK timber, panels and décors industry dips into a quiet sales period. Determined to tackle this seasonal slump and build on the success of previous seasonal campaigns, market leading independent distributor James Latham set out to define a bold new marketing strategy.
Positive feedback from a recent customer survey sparked a bright idea. With over 80% of respondents rating the brand an 8/10 or higher for service (and a third giving a perfect 10/10!) there was a clear opportunity to create a campaign around what sets James Latham apart from its competitors: its exceptional customer service.
That’s where The Think Tank stepped in.
A collaborative approach
As James Latham’s PR partner, our task was to spread this message loud and clear to the right audiences.
Tying into a wider multi-channel approach, we implemented a short, sharp yet comprehensive PR strategy. We sprang into action, drafting press releases and promotional content, securing media coverage and placing advertorials in key publications.
In every piece, we refined our campaign copy, tailoring it to each audience segment and amplifying key testimonials that reinforced the brand’s strengths. We also coordinated closely with James’ Latham’s other comms partners, aligning our messaging with digital and social media efforts for maximum impact.
Results that speak for themselves
Our efforts showed the world what makes James Latham special, achieving brilliant results that exceeded initial targets:
- 26% increase in new customers
- 41% rise in enquiries
- 130 dormant accounts reactivated
Earning two nominations at the Construction Marketing Awards is the cherry on top of a very successful campaign, and further proof our approach solidified James Latham’s position as a leader in the market.
Commenting on the success of the campaign, The Think Tank’s Managing Director Liam Bateman had this to say:
“I’m absolutely delighted that our work on James Latham’s ‘Think You Know Great Service?’ campaign has been nominated for two Construction Marketing Awards.
“The CMAs is one of the industry’s most prestigious events, so to receive recognition in two highly-competitive categories is a real achievement.
“We have worked with James Latham on a number of brilliant projects over the years, and I know our team truly values the close working relationship we have formed.
“Fingers crossed that the campaign earns some wins on the big night. Until then I look forward to many more exciting projects together.”
Looking for a multi-award-winning B2B marketing and PR agency to help your brand achieve incredible results? Get in touch today.
