The challenge
Launching right after the UK AI Safety Summit, during a particularly ‘noisy’ period for AI, Tomoro needed an experienced PR team to ensure it made a powerful first impression.
Our job was to clearly communicate its mission to the right people and elevate its credibility by securing the support of respected tech journalists.
The solution
Working within the confines of a very short timeframe, we worked against the clock to devise a quick, sharp and tactical PR and media relations campaign that ticked all of Tomoro’s boxes.
An impactful press release created an initial drumbeat of coverage, which was then supported by deep-dive thought leadership articles and profiles in UK-based technology and business media.
The results
The launch story was seen by more than 1.5 million readers. Coverage landed in over 21 publications.
Key hits include the Next Web, Verdict and mainstream outlets, MSN and Yahoo News. The company was also profiled by Scottish Business Insider as part of its 24 for 2024: Scottish companies to keep an eye on – just three weeks after launching.
A huge thank you to The Think Tank for all of your support throughout the launch – and for helping us to navigate decisions about the next stages of our PR journey. We cannot talk highly enough of our experience working with you.
Chloe Kelleher
Co-Founder and Chief of Staff
Tomoro
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