The AluK Design Studio is a collaborative space for designers and architects, where they can explore AluK’s aluminium building systems and attend industry events.
AluK asked The Think Tank to manage the three launch evenings, which included an off and online invite DM campaign, PR and social media, and general event organisation.
We organised catering, photography, and videography for each of the three nights, which saw guests discovering AluK’s full size products and hearing from interesting industry speakers; the final two evenings, designed for architects, also saw emerging technologies, including virtual reality and 3D, on display. We also produced literature and branded merchandise, enclosed in sleek AluK goody bags, for the events.
Our extensive direct marketing campaign incorporated printed invites (including some on aluminium) and a full schedule of e-shots directing potential guests to a dedicated microsite which we designed and built. This activity was supported by a PR and social media strategy, which publicised the Design Studio before and after the launch evenings.
The evenings were a great success and we continue to work with AluK to organise events at the Design Studio.