We have combined articles that position the brand as a thought leader with detailed case studies covering both commercial and residential projects to successfully build awareness of this new brand and developed a reputation within the construction sector.

Through our extensive built environment media contacts, we have been able to build relationships for AluK with the press and secure articles across key architectural, building, and glazing titles, ensuring that AluK is front of mind when journalists need comment or content.

We have also developed an extensive social media campaign that uses content developed through the PR function in combination with industry blog posts to raise the profile of the business significantly across social and digital channels, improving interaction, SEO, and awareness.