The Think Tank developed a brand change and marketing strategy for AluK and executed a launch programe that introduced the new name to the UK construction sector.

Including the development of online and offline marketing materials, PR, and a launch event for customers and the press, we successfully launched the new brand through an integrated campaign which had a significant impact upon the business through new contracts and customers.

After five years the UK business has grown from 12 employees to in excess of 250 and is the number three aluminium systems manufacturer.

We now work with the global AluK Group, developing its brand messaging and identity around the world.