The Think Tank developed a brand change and marketing strategy for AluK and executed a launch programe that introduced the new name to the construction sector.

Including the development of online and offline marketing materials, PR, and a launch event for customers and the press, we successfully launched the new brand through an integrated campaign which had a significant impact upon the business through new contracts and customers.

The Think Tank continues to develop the marketing strategy for the business and develop specification and trade campaigns.

We now work with the global AluK group, developing its brand messaging and identity around the world.