Coming up with a new media neutral idea for the B2B Marketing Awards every year is always a challenge; however, this year we have developed a theme based upon 1950s and 60s 'B Movies'.
Using iconic graphics and styles, we have designed an eye-catching suite of marketing materials, including advertising, direct marketing, and branding. This will also be extended into the actual event in November 2015.
For the past nine years, The Think Tank has worked closely with B2B Marketing Magazine to organise one of the most successful awards events in the marketing calendar. This year we have also worked with them from a strategic standpoint to develop the promotional campaign for the Awards, focusing upon electronic marketing techniques.
We are looking forward to developing the theme further at this year's awards, which we are sure will be a great success.