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Good Job!
US non-profit organisation Ad Council has launched an interactive marketing campaign to thank frontline staff in the States working through the pandemic.
The ‘Out There For Us’ campaign centres around a video that displays images of essential workers going about their jobs. The promo ends with a call-to-action for viewers to submit a direct message to them using the hashtag #OutThereForUs.
With help from Californian tech company Pixlee, this community-created content is then aggregated and featured on OutThereForUs.com, with some turned into digital OOH messaging.
Thanks to donated media support from the Ad Council’s partners, the digital OOH ads are strategically placed en route to hospitals, along highways and outside grocery stores, in cities particularly struggling with the pandemic. 
One of the sites is New York's Times Square.
Messages of gratitude so far have been aimed at health workers, drivers, care staff, grocers, police officers and more.
The video is accompanied by an original Alicia Keys song, ‘Good Job’. Keys said: ‘I am honoured to be a part of this beautiful message celebrating those working tirelessly through this trying time.
‘The selflessness and hard work of our essential workers and the empathy of everyone coming together is truly inspiring. They are heroes and deserve our love and support today and every day.’
You can watch the inspirational advert below:
