As part of building awareness for the brand, The Think Tank has developed a content marketing strategy combining traditional PR techniques with blogging, social media, and the design and build of a new web platform.

The campaign is designed to widen the awareness of the brand across the construction sector and to engage audiences, whilst positioning Ecolution as a leader in the sector and a source of knowledge and information.

Creating a content marketing strategy we developed their LinkedIn and Twitter channels to promote content delivered through the PR activity and specific industry articles added to the blog, The Think Tank has not only delivered significant additional traffic to their website but we have also improved SEO through unique content and raised brand awareness with a wider audience.