Eque2 Lead Generation Campaign

Eque2 is an industry-specialist software provider, offering businesses full visibility and control over projects through its construction and contract management platform.

Eque2 tasked The Think Tank with creating content pieces for a lead generation campaign and devising a full toolkit of assets to support it.

Targeting construction SMBs and enterprises, we produced a wide range of supporting content for Eque2’s lead generation campaign. The content was focused around the benefits of using Eque2’s construction and contract management software, with particular focus on the gains to be made in profitability, accuracy and visibility.

Alongside the lead generation campaign, we also reworked the client’s existing case studies to improve readability and produced additional blog content.

The assets we created covered a wide range of content formats, including:

-          Eguides

-          Case studies

-          Infographics

-          Checklists

-          Comparison guides

-          Blogs


The campaign and supporting content has resulted in increased awareness of Eque2’s products as well as sales leads from construction business of all sizes, meeting the project’s original aims.