Infuse was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and demonstrate the benefits that comprehensive test automation can bring. Finding faults in software early saves time and money, and improves quality.
Infuse Consulting's software test automation tool useMango™ , launched at Oracle Open World, was a result of a fresh look at the test automation technologies and methods in use.
Through a series of press announcements, The Think Tank helped generate a buzz within the technology community. The announcements not only focused on the evolution of the test automation tool but the company’s channel strategy and the business drivers behind the innovation.
The Think Tank continues to provide a range of PR and marketing support to Infuse, including press releases, social media, and blogging.