We created their Knowledge Hub, a fully editable website which holds the latest research and best practices to encourage greener transport in cities in North West Europe.

We were also responsible for promoting the website and particular resources through social media and PR activity, creating a Social Media guide, to give the Institute an overview of what we recommended based upon our research. This included guidance on tone of voice, segmentation of messaging to target different audiences and analysis of Linked In groups to target. 

From this, the Institute for Sustainability team could manage the monitoring and posting on their social media channels. We provided the Institute of Sustainability with a content calendar for three months of activity.

Crossing over into PR, we wrote and sent out three press releases focusing on different aspects of the LaMiLo project (a video, a pilot project and a mapping software),  targeting relevant press in the transport & logistics, sustainable urban development and local government sectors.

Results have been positive, after three months the campaign attributed to growing their Twitter following by 16%, increased their Klout score from 47 to 52 and increased LinkedIn followers from 799 to 860. We have also achieved coverage and secured further editorial opportunities in key industry titles.