Jacksons Fencing wanted to challenge the perception that all the company sells is fencing. To position the company as a complete physical solutions provider, particularly within the high-security industry, we recommended developing a security report. The report would include research with UK businesses and key players in the sector, supporting Jacksons’ goal of increasing specification of its security products.  

Following a qualitative round table and two quantitative surveys with key security experts, we created an all-encompassing report exploring the UK security landscape. Covering everything from critical national infrastructure to the cost and challenges of specification, the report harnessed comment from relevant authorities and infographics to demonstrate our findings.

The final report emphasises Jacksons’ understanding of current security issues and the challenges around specifying appropriate solutions. Findings were fed into press material to support amplification through targeted media relations.

Campaign results: 

  • 36 pieces of coverage, including 12 pieces in tier 1 publications such as the Mail Online,  Building Products and Tomorrow’s FM
  • Online readership: 244m
  • Estimated coverage views: 283k
  • Circulation: 70.7k
  • 300% increase in average pieces of monthly coverage
  • 288% increase in average total monthly reach
  • Cultivated positive conversations and relationships with security industry bodies

    Client Testimonial

    Jack Jacobs, Marketing Executive, Jacksons Fencing praised the campaign, saying: 

    “The Think Tank successfully delivered an in-depth, original research report on a highly sensitive, challenging subject matter. They did a fantastic job throughout the project, including but not limited to: organising the moderated discussion group with key industry leaders, highlighting key areas for further research, identifying the most newsworthy findings, collating the huge amount of statistics and data into a unique piece of content and exceeding the target PR KPIs established at the start of the year.

    “The report has helped to position Jacksons Fencing as a leading authority in the high-security sector and we have had nothing but positive feedback from people within the security industry. In addition to this, the report has given our marketing and sales teams a better understanding of the current challenges, threats and opinions of our customers in the high-security sector, influencing our strategy and plans moving forward.”

    The campaign was nominated in the Best use of Press & Public Relations and 

    Best use of Research and Insight categories at the 2019 Construction Marketing Awards.