Developing an identity for the campaign, The Think Tank created an integrated approach combined with striking graphics to change perceptions of the Kingspan brand with the specification audience.

The campaign combined advertising, direct marketing, and sales promotion to engage the audience, supported by the creation of product brochures and an animated microsite to capture data.

The campaign focussed upon making architects' designs a reality, from illustration to final construction. To illustrate this, we used animation online and a direct mail piece that used lenticular imagery to visually change illustration to final building.