Leica Captivate is an industry-revolutionising software, allowing surveyors to capture and manage complex data to create realistic 3D renderings on a variety of measurement instruments.
The Think Tank devised a two-phase international campaign: the teaser using the line ‘Are you ready to be captivated?’ to build suspense to the reveal of the product, and the launch, which uses the line ‘Be Captivated’.
For the first teaser phase, we designed and built a teaser microsite, devised a video, and created print adverts and a printed direct mail piece designed to create intrigue and interest prior to the official launch.
The launch campaign saw us create a launch video for the announcement at HxGN LIVE on the 2nd of June to reveal the all-encompassing solution of Leica Captivate; this was translated for global use. We also created key visuals and icon designs, along with print adverts, designed to raise awareness and generate leads in the surveying and construction industries.
We supported the campaign by designing additional marketing materials for Leica Geosystems’ products, including brochures, datasheets, and product adverts, created for Leica Geosystems to roll out internationally.