Leica Geosystems, which provides measurement and survey technology solutions for professionals, has previously worked with The Think Tank to launch its innovative Captivate products.

Targeting existing and potential customers, we created an infographic-based campaign that demonstrated the fully integrated nature of Captivate, which combines its hardware and software components to create realistic 3D renderings.

The infographic, which provided details on the history and evolution of 3D, was the basis for our creative, which included three email designs and a banner advertisement for relevant trade publications.

These assets were used on Leica’s landing page and translated across its EMEA markets, encouraging existing customers to adopt Captivate and revealing its game-changing nature to potential clients.