Our campaigns with Phi Partners and Additive Industries are both in the running
It’s an awesome foursome: we’ve been nominated for four titles at the Global Digital Excellence Awards!
Our ‘Welcome to the Fast Lane’ campaign with Additive Industries and ‘Peak Performance campaign with Phi Partners are both up for PPC Campaign of the Year. Additionally, the ‘Peak Performance’ campaign is also in contention for Best ROI and Best Integrated Campaign.
Read on to learn more about the campaigns – and see why they’re gaining industry recognition.
Welcome to the Fast Lane of 3D metal printers
Additive Industries, a leader in industrial additive manufacturing, tasked us with creating a timeless ad to showcase their scalable metal 3D printers.
Inspired by Additive Industries’ partnerships with top brands like BMW, VW and the Alfa Romeo F1 Team, we crafted a campaign featuring expressive headlines and powerful F1 visuals to highlight the speed, precision and innovation of their printers.
The brand was so pleased with the campaign’s success that they commissioned The Think Tank for further collaboration across web design, digital advertising and downloadable assets. It’s also picked up a string of awards recently, including wins at the UK Digital Growth Awards and UK Digital Excellence Awards.
Achieving Peak Performance for Phi Partners
Launching their new Summit Platform as a Service (PaaS) to a global audience of banks, Fintech consultancy Phi Partners needed help educating and reassuring potential clients that their service was safe, compliant and customisable.
The Think Tank’s segmented audience journey targeted 130 key decision-makers across 85 banks, leveraging a strategically selected combination of personalised teaser emails from Phi’s CEO, video card direct mailings, e-shots, infographics, blog posts, sponsored LinkedIn posts and thought leadership content to amplify Phi Partners’ reach.
The ‘Peak Performance’ campaign led to a 46% increase in organic web traffic, a 127% rise in LinkedIn impressions, and produced seven sales-qualified leads, surpassing expectations by 75%. The campaign has also received seven award nominations (and counting!), including a win for Best Global Campaign at the Global Agency Awards.
Impactful campaigns, award-winning results
Liam Bateman, Managing Director of The Think Tank comments:
“Being shortlisted for four titles at the Global Digital Excellence Awards is a testament to the creativity and hard work our Thinkers pour into every campaign.
Our collaborations with Phi Partners and Additive Industries were both rewarding challenges for The Think Tank team – and everybody involved should be delighted to see the brilliant outcomes, as I know I am.
Thanks again to our clients for their support and congratulations to all. Let’s keep up the good work.”
