One evening of glitz and glamour, three award wins and plenty of reasons to celebrate
After a tense and exciting awards ceremony, we’re delighted to share that our ‘Welcome to the Fast Lane’ campaign with Additive Industries secured three award wins at The UK Digital Excellence Awards:
- B2B PPC Campaign of the Year,
- B2B Integrated Campaign of the Year and
- Best Audience Engagement Campaign.
With several big industry names in contention for the trophies, the competition was tough. But our campaign impressed the judges enough to earn us three new pieces of silverware to add to our collection – and we couldn’t be more pleased.
The Think Tank’s Digital Media Director, Ros Rowlatt, had this to say about the wins:
“A huge congratulations to everybody who worked so hard on the ‘Welcome to the Fast Lane’ campaign. I’m proud to have been part of this fantastic collaboration between The Think Tank team and our wonderful clients at Additive Industries.
This attention-grabbing digital campaign resulted in distinctive ads that really stood out – and it was great to see them take off. This recognition from The UK Digital Excellence Awards, particularly when we were up against such huge industry names, adds an extra sense of achievement.
Looking forward to the next campaign!”
Welcome to the Fast Lane
The ‘Welcome to the Fast Lane’ campaign saw us work with Additive Industries to create distinctive, impactful ads showcasing the brand’s partnership with the Alfa Romeo F1 team – and the incredible 3D printing technology that made it possible.
Impressed by the campaign’s effective targeting of automobile experts, Additive Industries commissioned The Think Tank for future projects across web design, digital advertising and the creation of downloadable assets.
To learn more about the campaign, explore our case study page. To find out about more exciting collaborations to come, watch this space…
