Our work with Additive Industries, Phi Partners and Oscar Acoustics has been shortlisted at this year’s UK Paid Media Awards
We’ve just heard that we’ve been nominated for a spectacular seven awards at the UK Paid Media Awards! Our campaigns ‘Welcome to the Fast Lane’ with Additive Industries, ‘Peak Performance’ with Phi Partners and ‘Noise Annoys’ with Oscar Acoustics will all be in the running at next month’s ceremony.
Here’s the full rundown of our nominations across four categories:
Paid Media Led Campaign of the Year
Additive Industries – Welcome to the Fast Lane
Phi Partners – Peak Performance
Paid Social Campaign of the Year
Phi Partners – Peak Performance
Best Integrated Paid Media Campaign
Oscar Acoustics – Noise Annoys
Phi Partners – Peak Performance
Best Use of LinkedIn Ads
Additive Industries – Welcome to the Fast Lane
Phi Partners- Peak Performance
Three stand-out campaigns
So, what is it about these digital campaigns that’s earned them a spot on the shortlist?
Our brand awareness campaign for 3D printing specialists Additive Industries, ‘Welcome to the Fast Lane’, spotlighted our client’s work with the Alfa Romeo Formula 1 team. Punchy copy and glamorous visuals of the race car Additive Industries helped to build made for an eye-catching digital campaign that boosted awareness in the automotive industry.
‘Peak Performance’ was a multi-channel campaign to support the launch of Phi Partners’ new software support package. We developed a go-to-market strategy for Phi that harnessed direct mail, email and LinkedIn paid posts to educate, inform and persuade an audience of decision makers in the financial technology sector. Heavily targeted video and written content produced an impressive pipeline of qualified sales leads, as well as a jump in brand awareness.
Last but not least, our ‘Noise Annoys’ campaign with acoustics experts Oscar Acoustics centred around a whitepaper, researched and produced by our team, which explored the effects of excessive noise in the workplace. The whitepaper was heavily amplified via PR, direct marketing and paid and organic social, resulting in over 100 downloads and a wealth of high quality leads for Oscar Acoustics.
The winning campaigns will be announced at an awards ceremony on March 24th, so watch this space!
If you’d like to learn more about our multitude of award-nominated (and award-winning!) campaigns, head on over to our case studies page.
