Our digital campaign with Additive Industries is up for 3 UK Digital Excellence Awards
Rounding off 2023, we’ve got some exciting awards news to share: The Think Tank has been nominated for not one, but three awards at the UK Digital Excellence Awards!
We’re thrilled to share that our ‘Welcome to the Fast Lane’ campaign with Additive Industries has stacked up three nominations ahead of next year’s ceremony: B2B PPC Campaign of the Year, Integrated Campaign of the Year and Paid Media Campaign of the Year.
Welcome to the Fast Lane
A global leader in industrial additive manufacturing (AM) solutions, Additive Industries offers efficient, cost-effective 3D printing solutions for major automotive brands such as BMW, VW, and the Alfa Romeo F1 Team.
Wanting to boost industry awareness of their services, the brand tasked us with creating an attention-grabbing digital campaign aimed at automotive professionals.
Drawing inspiration from Additive Industries’ partnership with the Alfa Romeo F1 Team, we placed bold racing car imagery front and centre to create distinctive ads that stood out in prospects’ social media feeds.
You can see more of the ‘Welcome to the Fast Lane’ campaign (and our other award-winning work!) over on our case study pages.
Accelerating into awards season
Dragana Knezevic, our Client Services Director, had this to say about the nominations:
“Working on a digital campaign for an industry leader with such an impressive catalogue of clients has been truly rewarding. Everyone worked really hard on this campaign and we’re thrilled to see it take off.
These nominations at The UK Digital Excellence Awards speak to the dedication and creativity of the team at Additive Industries as well as here at The Think Tank.
Well done and congratulations to all; looking forward to the awards ceremony in February!”
