Smartology
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Smartology is an AI tech firm which provides privacy-focused advertising solutions. The platform allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space and to position them as experts in AI, Machine Learning and Natural Language Processing (NLP).
Smartology tasked us with raising the profile of its business across Europe, North America and Asia Pacific, ensuring its leadership team is contributing to key industry debates including the future of journalism, GDPR, the impact of Brexit and the future of the adtech industry.
During the first tranche of activity, The Think Tank secured coverage in City AM and The Daily Telegraph, as well as commentary in DigiDay, Verdict, MarTechSeries and More About Advertising.
The Think Tank also ensured that Smartology provided commentary to the Cairncross Review, the Department for Digital, Culture, Media & Sport’s consultation on sustainable high-quality journalism in the UK.
Results Summary
95 Articles Published
16 Media Meets
252m Online Readership
529k Estimated Coverage Views
246k Print Circulation
Online Coverage Highlights
https://www.cityam.com/truth-power-adtech-has-stand-up-journalism/
https://www.martechadvisor.com/articles/ads/how-to-create-a-brand-safe-campaign/
https://digiday.com/media/2019-is-the-year-of-enforcement-gdpr-fines-have-begun/
MyEdge2.comMyEdge2.comNational PR campaignLeica GeosystemsLeica GeosystemsLeica RTC360 Global Product Launch CampaignAsendiaAsendia7 Destinations Global CampaignFormica GroupFormica GroupPan-European PR CampaignReuters PlusReuters PlusPR for the World's most iconic news agencyoracle NetSuiteoracle NetSuiteLead Generation Campaign
Red Hot PennyRed Hot PennySports ScorecardFardisFardisWebsite RedesignOerlikonOerlikonBrand Identity CampaignE4techE4techPR CampaignJacksons FencingJacksons FencingSecurity ReportUnique Venues of LondonUnique Venues of LondonPR CampaignFormica GroupFormica GroupLifting the Lid on Washrooms Report & PR strategy
Deep SecureDeep SecureWebsite Redesign and RebrandThe Structural Awards 2018The Structural Awards 2018PR CampaignEque2Eque2Lead Generation CampaignMorgan FurnitureMorgan FurniturePR CampaignAsendiaAsendiaGlobal E-commerce Integrated Marketing Campaign
ElecosoftElecosoftPR and Thought Leadership CampaignThe Concrete Block AssociationThe Concrete Block AssociationPR CampaignCapitalCapitalB2B Brand RefreshZeroignitionZeroignitionB2B PR campaign and thought leadership strategyMuraspecMuraspecMuraspec Website DesignLeica GeosystemsLeica GeosystemsDigital and Content Marketing Campaign
Profile SoftwareProfile SoftwareProfile Website RedesignJacksons FencingJacksons FencingPR Campaign
AmadeusAmadeusB2B digital marketing campaign
AquentAquentCovering Talent PR Campaign
Red Hot PennyRed Hot PennyGiving an agency a voice
Jacksons FencingJacksons FencingB2B Brand Campaign
Institution of Structural EngineersInstitution of Structural Engineers50th anniversary PR campaign
AmadeusAmadeusIntegrated Internal comms campaign
gpad Londongpad LondonPR Campaign
OKI EuropeOKI EuropeSmart Branding and Marketing Strategy
Hiver Beers LtdHiver Beers Ltdmedia relations campaign
Leica GeosystemsLeica GeosystemsRugby Laser B2B advertising and lead generation
Sprint LogisticsSprint LogisticsBranding, Website Design and Digital Advertising
TT ElectronicsTT ElectronicsEmployee Engagement
NewBaseNewBaseThought Leadership PR Campaign
Jacksons FencingJacksons FencingEducation Content marketing Campaign
AsendiaAsendiaInternal comms campaign
Oracle NetSuiteOracle NetSuiteDirect mail campaign
Modern MasonryModern MasonryThought Leadership PR Campaign
AmadeusAmadeusContent marketing campaign
Leica GeosystemsLeica GeosystemsCyclone Software Launch
Leica GeosystemsLeica GeosystemsCaptivate Global Marketing Campaign
Jacksons FencingJacksons FencingBrand identity and creative campaign
OAGOAGRebrand and Launch
Tavener & SonsTavener & SonsBranding, website and literature design
AluKAluKUK Brand Launch Strategy and Campaign
AmadeusAmadeusIntegrated Marketing Campaign
National LightingNational LightingBrand Identity and Marketing Strategy
FardisFardisAdvertising, PR & Content Marketing
AsendiaAsendiaEmployee Engagement Campaign
TarkettTarkettIntegrated Marketing
Make It CheaperMake It CheaperIntegrated Marketing Campaign
Air Charter ServiceAir Charter ServiceDirect Marketing Campaign
ProfileProfileRebranding, Website Design and Build
Leica GeosystemsLeica GeosystemsUK Digital Marketing CampaignB2B Marketing AwardsB2B Marketing AwardsCreative theming and management
Ecolution RenewablesEcolution RenewablesBrand Development and Content Marketing
AluKAluKPress Relations Strategy and Campaign
Delph SelectDelph SelectBranding, Website Design and LiteratureAluKAluKDesign Studio Launch
VocalVocalBrand Identity and Digital DesignAluKAluKConsumer Targeted LaunchFormica GroupFormica GroupCollection Launch Integrated Marketing CampaignInst. of SustainabilityInst. of SustainabilityLamilo Website Build and Digital CampaignKashFlowKashFlowChannel Direct Marketing CampaignTravel CubeTravel CubeIntegrated Marketing CampaignSAS InternationalSAS InternationalEMEA Press and Media RelationsMuraspecMuraspecAdvertising, Content Marketing & PRPermasensePermasensePress Relations and Marketing Support
AsendiaAsendiaGlobal Product Launch Campaign
DessoDessoEvents and Press RelationsPC HendersonPC HendersonPress RelationsInfuse ConsultingInfuse ConsultingPR and Marketing SupportBacon6Bacon6Website Design and BuildAsendiaAsendiaInternational Social Media and Content MarketingEcolution RenewablesEcolution RenewablesPR and Content MarketingB2B Marketing AwardsB2B Marketing AwardsCreative Theme and Event OrganisationFardisFardisShowroom LaunchSAS InternationalSAS InternationalInternal Communicationshandbag.comhandbag.comBrand awareness and promotional campaignIntegrity SoftwareIntegrity SoftwareDirect Marketing CampaignAkzoNobelAkzoNobelChannel Marketing CampaignStelradStelradCommercial Market LaunchBiome BioplasticsBiome BioplasticsBrand Development and Launch CampaignDinosaurs UnleashedDinosaurs UnleashedBrand Creation and Event MarketingUK Green Building CouncilUK Green Building CouncilPinpoint Resource Website Design and BuildHygromatikHygromatikPress and Media RelationsEcolution RenewablesEcolution RenewablesWebsite DevelopmentInfuse ConsultingInfuse ConsultingWebsite developmentBritish Ceramic TileBritish Ceramic TilePress and Public RelationsWoods HardwickWoods HardwickPress RelationsAsendiaAsendiaInternal Communications
KingspanKingspanPartners Loyalty and Incentive ProgrammeKingspanKingspanEvolution Product Launch Marketing CampaignIngleton WoodIngleton WoodWebsite Design and BuildRexelRexelAward Winning NaturalSparx Brand IdentityAkzonobelAkzonobelGlidden Trade 'Can Do' Marketing CampaignWights the BuildersWights the BuildersBrand Identity and Marketing LaunchAluKAluKWebsite DevelopmentCapital CaptureCapital CaptureBrand Development and Website Design and BuildLend LeaseLend LeaseInternal Comms and Employee EngagementMy Retail MediaMy Retail MediaWebsite Design and BuildPermasensePermasenseWebsite Design and BuildRobert Walters AssociatesRobert Walters AssociatesApp Design and DevelopmentLend LeaseLend LeaseBrand Identity and Literature DesignMy Retail MediaMy Retail MediaSocial Media CampaignIronmongery DirectIronmongery DirectPress Relations and Corporate CommunicationsNurture PropertyNurture PropertyBrand Creation and Integrated MarketingSignalling SolutionsSignalling SolutionsBrand Advertising CampaignFoundoceanFoundoceanOil and Gas Sector Global PRZanaaZanaaBrand Identity and Launch CampaignBeale & CompanyBeale & CompanyBranding and Website Development 
