Smartology
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Smartology is an AI tech firm which provides privacy-focused advertising solutions. The platform allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space and to position them as experts in AI, Machine Learning and Natural Language Processing (NLP).
Smartology tasked us with raising the profile of its business across Europe, North America and Asia Pacific, ensuring its leadership team is contributing to key industry debates including the future of journalism, GDPR, the impact of Brexit and the future of the adtech industry.
During the first tranche of activity, The Think Tank secured coverage in City AM and The Daily Telegraph, as well as commentary in DigiDay, Verdict, MarTechSeries and More About Advertising.
The Think Tank also ensured that Smartology provided commentary to the Cairncross Review, the Department for Digital, Culture, Media & Sport’s consultation on sustainable high-quality journalism in the UK.
Results Summary
95 Articles Published
16 Media Meets
252m Online Readership
529k Estimated Coverage Views
246k Print Circulation
Online Coverage Highlights
https://www.cityam.com/truth-power-adtech-has-stand-up-journalism/
https://www.martechadvisor.com/articles/ads/how-to-create-a-brand-safe-campaign/
https://digiday.com/media/2019-is-the-year-of-enforcement-gdpr-fines-have-begun/
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