Smartology
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Contextualising ad-tech
Ad tech firm, Smartology allows advertisers to make better use of their branded content, placing it in the world’s most premium media titles. They asked us to raise their profile in the marketing space.
Smartology tasked us with raising the profile of its business across Europe, North America and Asia Pacific, ensuring its leadership team is contributing to key industry debates including the future of journalism, GDPR and the impact of Brexit.
During the first tranche of activity, The Think Tank secured coverage in City AM and The Daily Telegraph, as well as commentary in DigiDay, Verdict, MarTechSeries and More About Advertising.
The Think Tank also ensured that Smartology provided commentary to the Caincross Review, the Department for Digital, Culture, Media & Sport’s consultation on sustainable high-quality journalism in the UK.
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