The project involved creating a graphic identity for the sector, that reflected new brand guidelines, and developing a marketing strategy and campaign to launch the new division.

Through an analysis of the brand and sector, we developed brand messaging that was suitable for this new market and constructed an integrated marketing campaign to engage and communicate with the sector.

Combining advertising, direct marketing, and PR, the campaign provided a burst of activity focused upon the London and South East specification sector, and delivered the impact and lead generation required to support the new sales team.

The Think Tank is continuing to support Stelrad within this sector through marketing activities and the design of its exhibition space at the Building Centre in central London.