Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Thought

Smarter, Sharper, More Affordable: The New Era of ABM

Account Based Marketing isn’t new. B2B marketers have been running targeted, account-specific programmes for years. What has changed is how technology and data are making it more efficient, more accessible and more effective.

News

The Think Tank wins at the UK Digital Excellence Awards 2026

We’re delighted to announce that The Think Tank has won the Standout Integrated B2B Campaign of the Year at the UK Digital Excellence Awards 2026

Thought

How AI is rewriting the rules of B2B brand visibility

The customer journey has fundamentally shifted from a simple ‘search, click and visit’ process to one of AI discovery, Google validation, then website connection. This was the central theme of our recent seminar on AI visibility, where senior B2B marketers and comms leaders came together to get to grips with a seismic shift in modern marketing

News

The Think Tank wins at the Global Agency Awards 2026

We’re celebrating a brilliant outcome at the Global Agency Awards 2026. After securing ten nominations across four campaigns, we’re thrilled to share that The Think Tank has taken home four awards

Thought

Navigating the high stakes of the modern media interview

The media landscape of 2026 makes nailing the ‘perfect’ media interview harder than ever for executives. Read some essential do’s and don’ts to help spokespeople translate their expertise into a narrative that resonates with the public

News

The Think Tank returns as official premier supporter of the Construction Marketing Awards 2026

We’re proud to announce The Think Tank’s return as an Official Premier Supporter of the Construction Marketing Awards 2026, continuing our commitment to championing best practice and innovation across the construction sector.

Thought

The press release is dead. Long live the press release.

Giles Shorthouse, Growth Director at The Think Tank, explains why AI and large language models have brought this classic PR format roaring back to life.

Thought

Behavioural psychology behind the B2B buying decision

Read about six behavioural psychology principles that work with the human psychology behind the B2B buying decision

Thought

What the death of blogging teaches us about B2B marketing

Giles Shorthouse, Growth Director at The Think Tank, explains why investing in owned channels builds the authority and resilience needed to thrive in the AI era

Thought

Growth marketing: the latest breakthrough or new normal in B2B?

You’ve probably heard the term ‘growth marketing’ doing the rounds. A few years back, it was the buzzword everyone reached for. It promised a data-led, experiment-heavy way to accelerate acquisition, boost retention and drive revenue. The pitch was simple: test fast, find what works, double down and optimise everything to fuel growth

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