Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Sales and marketing misalignment makes winning construction tenders harder than it should be. Learn how better alignment improves clarity, credibility and win rates.
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How construction brands can align sales and marketing to win more tenders

Sales and marketing misalignment makes winning construction tenders harder than it needs to be. Here’s how better GTM alignment improves clarity, credibility and outcomes.

Why do some GTM strategies drive real commercial impact while others stall? Based on insights from senior B2B leaders and original research, this blog breaks down four principles that turn GTM plans into engines for sustained growth.
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Four principles that separate high-impact GTM from the rest

Why do some GTM strategies drive real commercial impact while others stall? Based on insights from senior B2B leaders and original research, this blog breaks down four principles that turn GTM plans into engines for sustained growth.

In a media landscape shaped by AI, zero-click search and shrinking attention spans, executive media profiling has become a powerful competitive advantage. This article explores seven practical ways leaders can cut through the noise, build credibility and become trusted voices in 2026.
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7 ways executives can stand out in media in 2026

In a media landscape shaped by AI, zero-click search and shrinking attention spans, executive media profiling has become a powerful competitive advantage. This article explores seven practical ways leaders can cut through the noise, build credibility and become trusted voices.

Most B2B buying decisions are made before sales ever get involved. As buyers research earlier, use AI tools and form ranked shortlists, marketers need to influence perception long before first contact. This article explores how the modern B2B buyer journey really works — and what it means for marketing strategy in 2026.
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The 2026 B2B buyer journey: why understanding the shortlist is critical

Most B2B buying decisions are made before sales ever get involved. As buyers research earlier, use AI tools and form ranked shortlists, marketers need to influence perception long before first contact.

Quick website builds can hit deadlines but often create long-term friction. Learn the real cost of moving fast and why strategic website builds support sustainable B2B growth.
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The real cost of quick website builds

Rushing a website may seem efficient, but it often costs more in time, money and missed opportunities. Learn best practices for building scalable B2B websites.

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Unexpected alliances: how unconventional partnerships are cutting through B2B noise

B2B brands are struggling to stand out in a crowded market. Unexpected alliances, or partnerships with brands outside your sector, can cut through the noise, engage new audiences and deliver real commercial results. Learn how creativity and collaboration are reshaping B2B PR in 2026.

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How to fix stagnant stats: transforming numbers into must-read stories

Statistics alone don’t sell stories. Discover how to turn bland data into compelling PR pitches that journalists cannot ignore.

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Reaching hard-to-reach decision makers

Senior decision makers are harder to reach than ever. Account based marketing (ABM) helps B2B teams cut through the noise with precision, delivering the right message at the right time to influence the people who matter most.

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2025: The trends that shaped B2B marketing and PR

Read our analysis of how developments in GEO, GTM strategy, ABM and thought leadership content transformed the B2B marketing landscape in 2025.

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How Intent Data Transforms B2B Marketing Campaigns

Many B2B brands miss out because they’re absent when customers are ready to buy. New research shows that growth comes from being easy to find in the channels that drive real revenue.

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