Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

B2B Marketing profiles The Think Tank’s award-winning success

B2B Marketing has featured The Think Tank in a comprehensive case study, highlighting our 2024 client success stories and innovative B2B strategies, that led to our winning Gold as ‘B2B Marketing Agency of the Year’.

News

Go-to-market strategy: A framework for driving meaningful commercial growth

A go-to-market strategy is more than a launchpad: it’s a cross-department catalyst for growth. Here’s our six top tips for implementing a winning GTM strategy.

Paul Stroud, creative director at The Think Tank, a B2B marketing and PR agency
News

Paul Stroud becomes The Think Tank’s Creative Director

Having risen from an entry-level role to leading The Think Tank’s Creative team, Paul Stroud adds over 20 years of B2B marketing experience to the board.

News

Ready, set, launch: The Think Tank & B2B Marketing team up for a Go-to-Market Masterclass

Unlock GTM success with tips and tricks from leading B2B experts

News

On the shortlist: The Think Tank nominated for 8 Global Agency Awards

Our B2B marketing campaigns with Asendia and Additive Industries have been shortlisted for an outstanding 8 awards

Thought

Data privacy in B2B advertising: navigating GDPR and beyond

From cookie dependence to customer trust – How B2B marketers are navigating the privacy-first era

News

It’s official: The Think Tank is a Top 30 B2B Marketing Agency

After an awards-packed 2024, we’ve kept up our momentum going into 2025 with a fantastic top 30 finish in the latest B2B Marketing Agency league table.

Thought

Celebrating World Book Day: our Thinkers’ favourite reads

World Book Day is here! Discover what’s on our Thinkers’ reading lists – and how it’s inspired brilliant B2B marketing

Thought

You must be joking: how and when to use humour in B2B marketing

Discover how and when to use humour in B2B marketing

Thought

A content conundrum: does my B2B brand need new content?

A content conundrum: does my B2B brand need new content?

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