Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

The Think Tank shortlisted twice at the Alliance of Independent Agencies Awards

The Think Tank is shortlisted for two awards at the Alliance of Independent Agencies Awards for the global launch of the Acron Aviation brand.

podcast thumb Jo Ros
News

Born to B2B episode – Mastering AI Visibility

The latest podcast episode features in-depth discussion about the GEO strategies B2B brands should deploy to appear more often in AI-generated responses.

Agency employees
News

The Think Tank rockets into PR Week’s top 10 B2B PR agency table

We’re thrilled The Think Tank has been ranked as one of PR Week’s top 10 B2B PR agencies after a year of standout PR campaigns for the likes of MILWAUKEE®, Acron Aviation, Asendia and Oscar Acoustics.

Magnifying glass over graphs. ABM blog
Thought

Smarter, Sharper, More Affordable: The New Era of ABM

Account Based Marketing isn’t new. B2B marketers have been running targeted, account-specific programmes for years. What has changed is how technology and data are making it more efficient, more accessible and more effective.

News

The Think Tank wins at the UK Digital Excellence Awards 2026

We’re delighted to announce that The Think Tank has won the Standout Integrated B2B Campaign of the Year at the UK Digital Excellence Awards 2026

Thought

How AI is rewriting the rules of B2B brand visibility

The customer journey has fundamentally shifted from a simple ‘search, click and visit’ process to one of AI discovery, Google validation, then website connection. This was the central theme of our recent seminar on AI visibility, where senior B2B marketers and comms leaders came together to get to grips with a seismic shift in modern marketing

News

The Think Tank wins at the Global Agency Awards 2026

We’re celebrating a brilliant outcome at the Global Agency Awards 2026. After securing ten nominations across four campaigns, we’re thrilled to share that The Think Tank has taken home four awards

Thought

Navigating the high stakes of the modern media interview

The media landscape of 2026 makes nailing the ‘perfect’ media interview harder than ever for executives. Read some essential do’s and don’ts to help spokespeople translate their expertise into a narrative that resonates with the public

News

The Think Tank returns as official premier supporter of the Construction Marketing Awards 2026

We’re proud to announce The Think Tank’s return as an Official Premier Supporter of the Construction Marketing Awards 2026, continuing our commitment to championing best practice and innovation across the construction sector.

Thought

The press release is dead. Long live the press release.

Giles Shorthouse, Growth Director at The Think Tank, explains why AI and large language models have brought this classic PR format roaring back to life.

As a responsible data controller, we take your personal preferences into account before sending you information about our services. Please select the channels you would like us to contact you by.

Get in touch - Icon