Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

GTM: what’s working, what’s not & what’s next

Many marketers understand GTM in theory but struggle to put it into practice. Our research with over 500 UK and US marketers highlights gaps in understanding, execution challenges, and how investment, leadership focus, and AI can transform GTM into a driver of measurable business growth.

Resource

Webinar | From insight to impact: the commercial marketer’s GTM playbook

Discover proven B2B go-to-market strategies with insights, frameworks and tools from The Think Tank & B2B Marketing.

Resource

New Born to B2B Episode: The Strategic Value of Research in B2B Marketing

In our new episode of the Born to B2B podcast, Liam Bateman is joined by Rob Smith, Head of Corporate at Censuswide, to explore the strategic role of research in B2B marketing.

Uk agency awards
News

The Think Tank wins Best PR Campaign at the UK Agency Awards

Our Global Retail Voices campaign with Asendia takes top honours in a competitive category.

Data Act guide
Resource

UK Data (Use and Access) Act: new opportunities for B2B marketers

Discover how the UK Data (Use and Access) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling and first-party strategies.

Giles Shorthouse appointed Growth Director at The Think Tank
News

Giles Shorthouse appointed Growth Director at The Think Tank

Giles brings over 20 years of B2B marketing expertise to lead our growth strategy

The Think Tank is shortlisted for four awards at the 2025 UK Agency Awards, with campaigns for Additive Industries and Asendia earning top recognition.
News

The Think Tank shortlisted for four awards at UK Agency Awards

The Think Tank has been shortlisted for four awards at the 2025 UK Agency Awards, with standout campaigns for Additive Industries and Asendia earning recognition across PPC, PR and marketing categories.

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Thought

The reasons B2B GTM Strategies fail and how to overcome them

Discover the four biggest threats to B2B GTM success, from poor team alignment to metrics that don’t matter, and how top marketers are solving them.

Holmes Noble renews its partnership with The Think Tank following a successful PR campaign highlighting inclusive leadership and neurodiversity. Explore how strategic media outreach is amplifying its impact across key sectors.
News

Holmes Noble extends partnership with The Think Tank after successful profile-raising campaign

Holmes Noble renews its partnership with The Think Tank following a successful PR campaign highlighting inclusive leadership and neurodiversity. Explore how strategic media outreach is amplifying its impact across key sectors.

Thought

Mid-year review: the B2B marketing trends of 2025 – so far

Explore the B2B marketing trends that are shaping 2025 as The Think Tank uncovers the latest developments in GTM strategy, AI, video marketing and ABM.

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