Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Data privacy in B2B advertising: navigating GDPR and beyond

From cookie dependence to customer trust – How B2B marketers are navigating the privacy-first era

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Celebrating World Book Day: our Thinkers’ favourite reads

World Book Day is here! Discover what’s on our Thinkers’ reading lists – and how it’s inspired brilliant B2B marketing

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You must be joking: how and when to use humour in B2B marketing

Discover how and when to use humour in B2B marketing

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A content conundrum: does my B2B brand need new content?

A content conundrum: does my B2B brand need new content?

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Not business as usual: Why B2B marketing needs more heart

Not business as usual: Why B2B marketing needs more heart

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Three reasons to update your customer journey map today

Discover the difference a regularly reviewed customer journey map can make to your B2B marketing strategy

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The B2B marketing trends to watch in 2025

Discover the top B2B marketing trends for 2025; including AI progression, hyper-personalisation and the march of ABM.

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Reel vs. Real: Four more surprising PR insights from TV and Film

From The Crown to the Beckhams, discover where our PR experts are drawing inspiration for their campaigns – and how you can apply their insights.

PPC Manager Charlie Watkins at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Meet the Thinkers: Charlie Watkins explains the nitty-gritty of B2B digital marketing, PPC and data analytics

The Think Tank’s PPC Manager, Charlie Watkins, explains how he leverages data analytics to optimise clients’ B2B digital marketing campaigns.

Dragana Knezevic Client Services Director at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Why service matters in marketing

Brilliant service makes for better B2B marketing. Our Client Services Director, Dragana Knezevic, explains why.

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