Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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A content conundrum: does my B2B brand need new content?

A content conundrum: does my B2B brand need new content?

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Not business as usual: Why B2B marketing needs more heart

Not business as usual: Why B2B marketing needs more heart

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Three reasons to update your customer journey map today

Discover the difference a regularly reviewed customer journey map can make to your B2B marketing strategy

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The B2B marketing trends to watch in 2025

Discover the top B2B marketing trends for 2025; including AI progression, hyper-personalisation and the march of ABM.

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Reel vs. Real: Four more surprising PR insights from TV and Film

From The Crown to the Beckhams, discover where our PR experts are drawing inspiration for their campaigns – and how you can apply their insights.

PPC Manager Charlie Watkins at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Meet the Thinkers: Charlie Watkins explains the nitty-gritty of B2B digital marketing, PPC and data analytics

The Think Tank’s PPC Manager, Charlie Watkins, explains how he leverages data analytics to optimise clients’ B2B digital marketing campaigns.

Dragana Knezevic Client Services Director at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Why service matters in marketing

Brilliant service makes for better B2B marketing. Our Client Services Director, Dragana Knezevic, explains why.

The PR team at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Movie magic meets media relations: Three PR takeaways from TV and film

What can PR professionals learn from watching Succession? Quite a bit! Discover three key insights we’ve gained from TV and film.

Jo Wilmot, PR Director, and Ros Rowlatt, Digital Director at The Think Tank PR & Marketing Agency in Think Tank's brand blue and yellow image treatment.
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Getting the most out of your PR

Discover how you can amplify PR success by leveraging media coverage and boosting social impact to build brand authority and reputation.

Modern kitchen design featuring James Latham timber cabinetry, complemented by blue lower cabinets, a marble countertop island with a brass cylindrical support, sleek pendant lighting, built-in appliances, and decorative greenery
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Spotlighting exceptional service: Our CMA-nominated PR Campaign with James Latham

Learn all about our ‘Think You Know Great Service?’ campaign – see why it’s in contention for two Construction Marketing Awards for its fantastic results.

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