Unique Venues of London is an association of over 80 culturally significant venues across the capital which are available for event hire. Established in 1993 as a membership organisation of just 18 unique and specialist properties in London, the organisation has grown to over 80 unusual event venues around the capital.

This has left Unique Venues of London in an excellent position to comment on market trends and other issues on behalf of its members and London-based venues. But, first, it needed to establish itself as a thought leader within the events industry. To help get there, Unique Venues of London enlisted the PR and advertising expertise of The Think Tank.

To achieve the client’s goal, we agreed on a key performance indicator target of 2-3 pieces of coverage per month. To date we’ve far surpassed this target, securing 30 pieces of coverage in an assortment of national titles, including The Times and City A.M.

 

This is alongside pieces in business and hospitality publications with an online readership of over 1 million.

We’ve also developed two PR campaigns for Unique Venues of London. The first is a 6-month wellbeing campaign in partnership with Stress Matters, the event industry’s wellbeing accreditation scheme.

This campaign aims to present Unique Venues of London as an association committed to the wellbeing of its membership and the wider industry. Through extensive research, we’ve succeeded in portraying the client as committed to offering event spaces that promote wellbeing and dedicated to encouraging openness in the discussion of mental health.

So far, the campaign has received keen interest from local media with an overall readership nearly 300,000.

Our second campaign, based around sustainability, will begin in January 2020 with a focus on corporate events and clientele.