Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

What is sustainability marketing?

What does ‘sustainability marketing’ mean and how can B2B marketers use it to their advantage? As nearly half of consumers now say they’re more likely to buy from a company that’s actively working to reduce…

meeting
Thought

Where SEO and PR intersect: boosting online visibility using digital tools

PR and digital marketing teams…unite! PR and SEO may seem worlds apart, but they have more crossover than you’d expect. In fact they actually complement each other quite well, making PR professionals and digital marketers…

Thought

Celebrating 30 years of outstanding people

The key to a thriving B2B agency? It’s all about our team. As The Think Tank continues to celebrate its 30th anniversary, we’re chatting to some of the people who have kept us company throughout…

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The cookieless future of tracking: how is Google’s GA4 impacting B2B marketers?

The new analytics update that’s shaking things up In the fast-moving world of digital marketing, Google’s analytics tools have long been our trusty companions. By tracking users’ movements across websites, they’ve sharpened our understanding of…

Thought

Should B2B brands and marketers be on TikTok?

Let’s take a look at the world’s fastest growing social media platform With millions of users scrolling for hours every day, TikTok is a potential goldmine for marketers. Products, pages and people can all go…

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Have brands fallen out of love with the metaverse?

It was two years ago this month that ‘the metaverse’ went mainstream. This futuristic vision of the next generation of the internet had become the obsession of one of the largest companies in the world…

Thought

Beyond Succession: blending old and new for impact

Jo Wilmot, our PR director, recently commented in PR Week about the relevance of traditional media and the need to combine old with new for communications impact. Here’s a deeper dive into the topic. Lachlan Murdoch’s…

Thought

Born to B2B – Embracing digital transformation in marketing

The wait is over: the newest episode of the Born to B2B podcast is now live! The wait is over: the newest episode of the Born to B2B podcast is now live! This week, Liam…

Thought

The explosive growth of AI use in marketing

Ever wondered what happens when marketing gets a futuristic twist? Have we got news for you… From savvy analytics tools that can predict customer needs, to bots capable of crafting content in a snap, AI…

Thought

Does the Las Vegas Sphere represent the future of OOH advertising?

Out of home advertising is getting bigger, bolder and, frankly, a little more bizarre. Depending on your demographic, you may well have seen a giant blinking eyeball, alien planets or a myriad of dome-shaped visual…

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