Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

A hand arranges wooden blocks with the letters ESG on them. Below these letters, additional blocks display icons representing environmental, social, and governance themes, such as a leaf, a heart, a factory, and gears.
Thought

What is ESG reporting and why is everyone talking about it?

ESG is a critical element of most business strategies nowadays, but how can brands leverage ESG reporting to strengthen their position? Environmental, Social and Corporate Governance (ESG) has risen up the agenda at a dramatic…

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Thought

From spam to cookies, 2024 kicks off with major changes for B2B marketers

Explore our forecast for B2B marketers in 2024 For marketers, a new year means new trends, new tech and new strategies. Feeling a bit overwhelmed? Not to worry. We’re diving into four key areas of…

a close up of the iphone logo for the email app.
Thought

Are you ready for changes to Google and Yahoo! email?

From early 2024, Yahoo! and Google are making significant changes to their email sending requirements. The marketing world has been buzzing with rumors about Google and Yahoo!’s plans to work together to protect people from…

Loosely folded newspaper pages with one clearly visible header reading "World Business".
Thought

What’s trending for B2B PR in 2024?

These are the B2B PR trends set to ignite the sector this year. With a new year comes fresh challenges and opportunities. To kick off 2024, we’ve compiled all the PR trends, tips and insights…

A close up image of the Google app on a smart phone.
Thought

Planning a PPC advertising campaign in 2024? Here’s what to expect

How can marketers stay on top of changes and challenges in the digital world this year? In the ever-evolving world of PPC advertising and digital marketing, maintaining a forward-thinking approach is crucial. So as we…

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Thought

Why 2024 is all about authenticity (and not AI)

2023 was the year AI exploded into the mainstream, but already the tide seems to be turning against it. The tsunami of AI-generated images and content has made authenticity a badge of honour and a…

Thought

Christmas ads roundup: Are big-budget campaigns past their peak?

Christmas advertising influences just 1% of consumers’ purchasing decisions, but the impact of festive ads goes far beyond sales figures. Cringe-worthy and cliché, heartwarming and wholesome…However you feel about them, Christmas ad campaigns are part…

Thought

Sustainability & the cost of living

Sustainability & the cost of living: Are consumers still willing to pay more for greener goods and services? It’s often said that sustainability sells, but the figures can sometimes feel conflicting.  A recent McKinsey study…

Thought

Why are B2B brands taking over Formula 1 racing?

B2B brands make up almost half of F1’s official sponsors – what does it tell us about their spending power, goals and marketing strategy? In the high-stakes, adrenaline-ridden world of Formula 1 racing, B2B brands…

Thought

What is growth marketing and why is it different?

It’s time to stop relying on your gut: the data-driven, iterative approach of growth marketing Growth marketing refers to the use of experiments to test what works and what doesn’t, then using this data to…

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