Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Five team members of The Think Tank, a PR & marketing agency in London, sit around a table outdoors, engaging in a discussion. One person gestures while speaking, and another is working on a laptop.
Thought

What is ‘brand’ – and why should B2B companies invest in it?

We’ve said it before and we’ll say it again: behind every B2B purchasing decision, there’s a human being.
Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?
Members of The Think Tank PR and Marketing team sat discussing ongoing marketing campaigns in an office environment. One member has a laptop in hand.
Thought

5 quick tips to revamp your LinkedIn profile

930 million users in over 200 countries don’t lie, especially since 80% of LinkedIn members hold decision-making roles within their business. But how can you get the most from your LinkedIn marketing strategy?
Thought

Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?
In this photo, Dragana Knezevic, Client Service Director at The Think Tank, a marketing agency in London.
Thought

Meet the Thinkers: Dragana Knezevic on how she helps clients launch to market, change perceptions and grow revenue

In a special new Thursday Thoughts series, we’re sitting down with some of the ‘Thinkers’ who make The Think Tank tick. First up is Dragana Knezevic, our Clients Services Director.
An image of a conference where there is speaker talking, part of the influencer marketing blog post, written by The Think Tank, a marketing agency in london
Thought

5 reasons influencer marketing should be part of the B2B mix

According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan.
Eye-catching OOH campaign posters by The Think Tank displayed around London.
Thought

Out-of-doors and top-of-mind: What makes good out of home advertising?

Trends in marketing come and go, but lately one traditional medium is undergoing something of a renaissance. Marketers and creatives are realising the power of out of home advertising (OOH) to target and reach people in key locations, with impactful messages that reinforce existing campaigns.

A collage of images for the women's history month, to celebrate women in marketing - here at The Think Tank, a marketing agency in London
Thought

Women in marketing: Where are we now?

March is Women’s History Month, which of course encompasses International Women’s Day. So, we thought we’d take a look at some of the history – make that herstory – with a quick recap on some of the most important women who’ve made our industry what it is today.

Packed house at The Think Tank, a marketing agency in London, for the first TTT Academy training session.
Thought

Fight or Flight? Risk or Reward? Why we need to talk about empathy

Here at The Think Tank, we’re very open about and focused on our commitment to support all our people with continuous professional development through The Think Tank Academy.  Naturally, we’re a diverse team, with varied…
A graphic of a cookie jar
Thought

How will Google Consent Mode V2 impact marketers?

As the deadline to implement the update closes in, here’s everything marketers need to know. After Google accelerated its plan to restrict third-party cookies earlier this year, there’s been plenty of discussion amongst marketers about…

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