Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Thought

Embargoes and exclusives: A PR balancing act

Discover how these PR tactics can ensure your announcements get the attention they deserve.

A man and a woman are seated at a table having a conversation. The woman is using a laptop, and there is a coffee cup and a conference phone on the table. Both appear engaged and smiling.
Thought

Why content is still king

Explore why businesses need to keep investing in quality, handcrafted content marketing. And, how true quality content impacts SEO and brand authority.
A photograph of Jo Wilmot, PR Director at The Think Tank, a PR & marketing agency in London.
Thought

Meet the Thinkers: Jo Wilmot on the power of integrated PR campaigns, leveraging multi-channel strategies and getting cut-through

With her extensive PR skills and B2B experience, she helps corporates, brands and senior execs build authority and shape conversations all around the world.
Five team members of The Think Tank, a PR & marketing agency in London, sit around a table outdoors, engaging in a discussion. One person gestures while speaking, and another is working on a laptop.
Thought

What is ‘brand’ – and why should B2B companies invest in it?

We’ve said it before and we’ll say it again: behind every B2B purchasing decision, there’s a human being.
Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?
Members of The Think Tank PR and Marketing team sat discussing ongoing marketing campaigns in an office environment. One member has a laptop in hand.
Thought

5 quick tips to revamp your LinkedIn profile

930 million users in over 200 countries don’t lie, especially since 80% of LinkedIn members hold decision-making roles within their business. But how can you get the most from your LinkedIn marketing strategy?
Thought

Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?
In this photo, Dragana Knezevic, Client Service Director at The Think Tank, a marketing agency in London.
Thought

Meet the Thinkers: Dragana Knezevic on how she helps clients launch to market, change perceptions and grow revenue

In a special new Thursday Thoughts series, we’re sitting down with some of the ‘Thinkers’ who make The Think Tank tick. First up is Dragana Knezevic, our Clients Services Director.
An image of a conference where there is speaker talking, part of the influencer marketing blog post, written by The Think Tank, a marketing agency in london
Thought

5 reasons influencer marketing should be part of the B2B mix

According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan.
Eye-catching OOH campaign posters by The Think Tank displayed around London.
Thought

Out-of-doors and top-of-mind: What makes good out of home advertising?

Trends in marketing come and go, but lately one traditional medium is undergoing something of a renaissance. Marketers and creatives are realising the power of out of home advertising (OOH) to target and reach people in key locations, with impactful messages that reinforce existing campaigns.

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