Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

A group of five people sitting around a table in a meeting room of The Think Tank marketing agency with a large plant in the background. One person is speaking and gesturing while the others listen attentively. The room has large windows with views of a brick building outside
Thought

B2B marketing and the ‘Rule of Seven’      

Discover how the Rule of Seven can boost your B2B marketing strategy by promoting brand recognition, familiarity and trust. Learn tips to effectively apply this principle.
An image of a billboard with branding for Lords Builders' Merchant, with punny slogan 'wood you believe it'
Thought

The Brain Game: The foundations of effective B2B branding 

Read our blog to learn how The Think Tank combines insights with behavioural science to develop decision-triggering brand propositions for our B2B clients.
Ros Rowlett, Digital Media Director at The Think Tank, smiling with shoulder-length hair, wearing a black blazer and floral blouse, on a dark blue background with yellow geometric lines.
Thought

Meet Ros Rowlatt, Digital Media Director at The Think Tank

Discover the insights of Ros Rowlatt, our Digital Media Director, in the latest instalment of “Meet the Thinkers.”
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Thought

Why it’s high time for B2B to embrace creativity

Creativity is great for getting B2B brands noticed. But stats and behavioural economics show us it’s also critical for growing revenue long-term.

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Thought

Embargoes and exclusives: A PR balancing act

Discover how these PR tactics can ensure your announcements get the attention they deserve.

A man and a woman are seated at a table having a conversation. The woman is using a laptop, and there is a coffee cup and a conference phone on the table. Both appear engaged and smiling.
Thought

Why content is still king

Explore why businesses need to keep investing in quality, handcrafted content marketing. And, how true quality content impacts SEO and brand authority.
A photograph of Jo Wilmot, PR Director at The Think Tank, a PR & marketing agency in London.
Thought

Meet the Thinkers: Jo Wilmot on the power of integrated PR campaigns, leveraging multi-channel strategies and getting cut-through

With her extensive PR skills and B2B experience, she helps corporates, brands and senior execs build authority and shape conversations all around the world.
Five team members of The Think Tank, a PR & marketing agency in London, sit around a table outdoors, engaging in a discussion. One person gestures while speaking, and another is working on a laptop.
Thought

What is ‘brand’ – and why should B2B companies invest in it?

We’ve said it before and we’ll say it again: behind every B2B purchasing decision, there’s a human being.
Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?
Members of The Think Tank PR and Marketing team sat discussing ongoing marketing campaigns in an office environment. One member has a laptop in hand.
Thought

5 quick tips to revamp your LinkedIn profile

930 million users in over 200 countries don’t lie, especially since 80% of LinkedIn members hold decision-making roles within their business. But how can you get the most from your LinkedIn marketing strategy?

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