Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

Are you invisible when your customers are actually buying?

Many B2B brands miss out because they are not present when customers are ready to buy. New research shows that growth comes from being easy to find in the places that drive real revenue.

GEO
Thought

The new discipline putting PR back in the driving seat

PR professionals are uniquely positioned to lead generative engine optimisation (GEO). With 89% of AI citations sourced from earned media, discover how to boost brand visibility in AI-driven search results.

Thought

Cloudflare AI bot controls and what they mean for your website

Learn how Cloudflare’s new AI bot controls help you manage how AI tools use your content, protect your website and improve site performance.

Thought

LinkedIn’s dynamic ads: what it means for B2B marketers

Discover how LinkedIn dynamic ads let B2B marketers personalise campaigns at scale, increase engagement and generate higher-quality leads with tailored video and image ads.

News

The Think Tank shortlisted for six awards at the 2025 Construction Marketing Awards

We’re thrilled to announce that The Think Tank has been shortlisted for six awards at the 2025 Construction Marketing Awards, recognising the creativity, strategy and impact of our campaigns.

Thought

GTM: what’s working, what’s not & what’s next

Many marketers understand GTM in theory but struggle to put it into practice. Our research with over 500 UK and US marketers highlights gaps in understanding, execution challenges, and how investment, leadership focus, and AI can transform GTM into a driver of measurable business growth.

Resource

Webinar | From insight to impact: the commercial marketer’s GTM playbook

Discover proven B2B go-to-market strategies with insights, frameworks and tools from The Think Tank & B2B Marketing.

Resource

New Born to B2B Episode: The Strategic Value of Research in B2B Marketing

In our new episode of the Born to B2B podcast, Liam Bateman is joined by Rob Smith, Head of Corporate at Censuswide, to explore the strategic role of research in B2B marketing.

Uk agency awards
News

The Think Tank wins Best PR Campaign at the UK Agency Awards

Our Global Retail Voices campaign with Asendia takes top honours in a competitive category.

Data Act guide
Resource

UK Data (Use and Access) Act: new opportunities for B2B marketers

Discover how the UK Data (Use and Access) Act 2025 empowers B2B marketers to streamline data use, simplify compliance, and enhance targeting through legitimate interest, AI profiling and first-party strategies.

As a responsible data controller, we take your personal preferences into account before sending you information about our services. Please select the channels you would like us to contact you by.

Get in touch - Icon