Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

The Think Tank is shortlisted for four awards at the 2025 UK Agency Awards, with campaigns for Additive Industries and Asendia earning top recognition.
News

The Think Tank shortlisted for four awards at UK Agency Awards

The Think Tank has been shortlisted for four awards at the 2025 UK Agency Awards, with standout campaigns for Additive Industries and Asendia earning recognition across PPC, PR and marketing categories.

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Thought

The reasons B2B GTM Strategies fail and how to overcome them

Discover the four biggest threats to B2B GTM success, from poor team alignment to metrics that don’t matter, and how top marketers are solving them.

Holmes Noble renews its partnership with The Think Tank following a successful PR campaign highlighting inclusive leadership and neurodiversity. Explore how strategic media outreach is amplifying its impact across key sectors.
News

Holmes Noble extends partnership with The Think Tank after successful profile-raising campaign

Holmes Noble renews its partnership with The Think Tank following a successful PR campaign highlighting inclusive leadership and neurodiversity. Explore how strategic media outreach is amplifying its impact across key sectors.

Thought

Mid-year review: the B2B marketing trends of 2025 – so far

Explore the B2B marketing trends that are shaping 2025 as The Think Tank uncovers the latest developments in GTM strategy, AI, video marketing and ABM.

our latest report: Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives Commercial Success.
Resource

Is your GTM strategy fit for 2025? Read our new report to find out.

Discover how top B2B brands are transforming their GTM strategies in 2025. Download our free report for expert insights, new research, and practical tips to drive growth, align teams, and link marketing to revenue.

Thought

Rise of the Market Engineer: The Next Generation of Marketing

Market engineers don’t just react to demand – they design it. Discover what market engineering is, and why it’s the future of marketing.

Why thought leadership matters more than ever
Thought

Three Reasons Thought Leadership Matters More Than Ever

Discover 3 reasons why thought leadership content, when done right, can boost your B2B brand’s credibility, visibility and impact.

We recently teamed up with B2B Marketing for a webinar that tackled the big questions around GTM - what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.
Resource

Webinar: Is your GTM strategy built to drive revenue?

We teamed up with B2B Marketing for a webinar that tackled the big questions around GTM – what it actually means, why it’s often misunderstood and how marketing teams can take the lead in making it work across the whole business.

New Construction Marketing Network Launches
News

The Think Tank sponsors Construction Marketing’s hottest new development

Learn more about the Construction & Built Environment Marketing Network, a new community from CMA.

Multi Channel marketing at B2B Agency The Think Tank
Thought

Multichannel marketing: A channel for every challenge

Discover how multichannel marketing can solve complex B2B challenges. See how The Think Tank helped our clients integrate digital, print and event channels.

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